|The first three entries on the countdown clock|
In other news, I've been filling out lots of email interviews that my publisher has sent me from various blogs that are going to participate in my virtual author tour. A virtual author tour is apparently what everybody does these days rather than an actual author tour. The actual author tours not only cost a bunch of money, but they are very inconvenient, as you actually have to travel a whole bunch. I'm not a person who loves travel. I would go so far as to say that I often actually dislike it. So, I'm just as happy to be doing a virtual tour (or perhaps more happy) than to be doing a real one. Although, since I've never done a real one, I'm just guessing.
As far as the interviews go, they've been pretty interesting. Not my answer parts so much, but the question parts. I've been asked to describe my writing process, to share any music play lists of stuff I listened to while writing, my approach to characters, the magic system of the world of Grome and even the political context in which the story is set. I've had a lot of fun answering, although the trickiest part has been trying to provide the requested information while projecting the humorous tone of the book. It seems like, if you've written a funny book, you probably shouldn't use a dry and serious tone when answering questions about it. I could be wrong about that, but I suppose we'll see. I'd hate to come across like I wasn't taking the questions seriously. There. That's another weird thing I never thought I'd be worrying about when sitting down to write the book. I should probably make a big list of all the weird stuff I've worried about in trying to get this book sold, published and promoted that I never dreamed I'd worry about when I was just having fun writing it.
A not weird worry I've been having is that the on-sale date for the book is approaching pretty rapidly and there are still tons of people who have never heard of it, don't know it's coming and probably won't have any exposure to it before it comes out. It's just a very crowded and noisy field, with all kinds of books being published every hour of every day. It's hard to get noticed in an environment like that. With this in mind, I wrote to my agent some time back and asked him what he thought about hiring a PR agent. He said he thought it was a good idea, but kind of expensive and said he'd meditate on whether there was one in particular he'd recommend. On May 24th, he got back to me on that front and said that there was an agency called Wunderkind PR that he would recommend highly. I went to their website and checked them out. There appear to be two primary agents at Wunderkind and they list their email addresses on the site, so I picked Elena (the founder) and wrote to her. Since there aren't any submission guidelines or anything, I just winged it. I started by mentioning that my agent had suggested I contact them, then I gave a super quick bio of myself and my work, then I attached a bunch of links to my Fish Wielder stuff--the website, the Facebook page, the Twitter page, my Jim Hardison author page, and the trailers for the book.
Wunderkind has a pretty impressive client list, so I was kind of concerned that they wouldn't have time for me or would take a long time to respond, but Elena wrote back really quickly. She said the trailer made her laugh and asked what kind of PR campaign I was looking for--6 weeks or 3 months. I said I thought the 3 month campaign sounded best and then she wrote back and said that would be about $12,000 and that they would appreciate it if I could send the manuscript so that they could see if I would be a good fit for the agency. So, $12,000 is a lot of money, but in researching PR on the Googles and by asking people, I've come to understand that it's pretty much what PR costs if you want it done right. So, swallowing hard, I said yes and sent off the manuscript. I thought, "What the heck? The chances that they'll even accept me as a client are probably small, and if they do, it will be worth it."
Then I waited and waited.
Just over a month later, not having heard anything back, I assumed they must have decided that my book wasn't right for their agency. So, I started thinking about whether I was interested in pursuing some other PR firm, or if I should just let it drop. It's not like I was eager to spend a bunch of money, and in my research about PR firms, I had come across a lot of horror stories of people who had been very unhappy with their results. That made me wary about trying to find another PR agency that wasn't coming with a personal recommendation. I figured I'd write a quick note to Wunderkind just to confirm for sure that they had decided not to represent Fish Wielder. But guess what? Elena wrote back in less than two hours. She was apologetic about not having gotten back to me because she had been waiting to make sure there would be room on the Wunderkind schedule to fit me in. She was very complimentary about the book, but said they would only have time to do a six week (rather than 3 month) campaign. So I said yes. The downside is, of course, that the campaign won't be as deep as it would be with a three moth run. The upside is that it will be only half the cost.
So, I now have a PR firm (or, I will have a PR firm soon). They haven't sent me a contract or game plan yet, but I'm expecting one within the next week or two. I'm eager to see how much of a difference a PR agency will make in promoting the book and will keep you posted on how it works out and whether the return on investment feels adequate for the expense.
Ok. I think that's it for the moment, except to say that there are some other promotional things in the works and I'll lay out the details as they happen. I also need to do an accounting of how all the promotional stuff and the return on investment for the convention tables and booths has worked out, but that will have to be in a later post, as this one has run on far too long already.