Showing posts with label promotional items. Show all posts
Showing posts with label promotional items. Show all posts

Friday, February 26, 2016

Friday, February 26th, 2016: Editing, Animating, Socking and "Con-ing"

Some character sketches Herb Apon drew while at Wizard World Portland.
Well dang! It's been months since I've made a diary entry here...so just like my real life diary, I guess. Shameful. But I have been busy. Let's see, what have I been up to?

For starters, I got my round-1 edits from my editor on January 17th and had to dive into the first revisions I've done on the book in over a year. That was...interesting. For the most part, I was tasked with fixing some of the remaining laziness in my writing. Too many repeats of a particular word or another, too much reliance on those hated adverbs, and too frequent use of the word, "said." Going back through and tweaking the language (and a few other minor things) took me two full weeks. While there were occasional moments of worrying at a single word for far too long, for the most part, the experience was weirdly enjoyable. But I did notice a sneaky desire to tweak a few little things I wasn't asked to tweak. I tried to resist, but resisting fixing things turned out to take a lot more effort than fixing them. Anyway, the manuscript is back in my editor's capable hands and I am waiting for my round-2 edits to arrive.

   A wireframe of a scene from the upcoming Fish Wielder trailer

And the same frame fully rendered with all the bells and whistles
In the meanwhile, I'm running on about an hour's sleep for the third time in four days, so I'm a little punchy. You see, I've been working on putting a book trailer together to debut on March 1st. My publisher would have been quite content to handle putting the book trailer together for me, but I had these grandiose dreams of doing something animated. I actually have an animation background, professionally. I was a computer animator, technical director and director for almost a decade in television commercials and entertainment. You know those animated M&M's? I worked on those. You ever watch the UPN stop-motion series Gary & Mike? I worked on that.

When I first hatched my animation idea, I actually looked into hiring some of my friends who still work in the industry. They were all eager to help me out, but even cutting me massive deals, it would have been too expensive or taken up so much of their time that it would have made me feel guilty. So I thought, "Come on, how hard can it be? I know how to do this stuff...basically." But the last time I animated anything was almost 15 years ago now...and the technology has changed quite a bit.

I swear, if someone was trying to write a comedy film about a guy bumbling his way through every blunder and mistake it is possible to make when trying to animate a book trailer, my own personal comedy of errors would put it to shame. I had computer crashes, bones for animating characters that didn't work, bones that did work but caused the characters to become un-animateable, computer crashes, scenes that I saved in the office that wouldn't open at home, scenes I saved at home that wouldn't open at the office, computer crashes, characters that seemed ready to go but immediately turned themselves inside-out as soon as I tried to play the animation, and of course, frames that took so long for the computer to generate that the whole thing would take months to render before anyone could see it. And don't even get me started about my grand misadventures trying to locate a render farm that could render the frames for me! That's a post all in and of itself. But in the end, and after many sleepless nights and days spent in a daze, I finally finished it with three days to spare!

I have to give a shout out here to three talented friends who helped me immensely:

Steve Bailey, who helped me figure out how to make Brad

Nick Childs, who performed the voice of Brad

Brett Caudle, who did the excellent soundtrack music for the trailer.

For those of you interested in the technical details, I did all the animation in Poser 11 Pro, which I had never used before I first fired it up for this project. It is a great value for the money, and an excellent amateur animation tool. It has some significant shortcomings when you need to use it in a more professional way--like it doesn't do distributive rendering, which is why my book trailer is not rendered in HiDef resolution. From the time I started my first shot to the moment I finished my final render it took exactly one month. I started on January 26th, and here I am, finished on February 26th.


Side by side comparison: Printed versus Embroidered
And now, on to the socks. Who would have thought that getting good promotional socks would turn out to be a big deal? I sure didn't. And yet...

It's actually really easy to get custom printed socks. The only problem is that they are printed on an ink jet printer, which means they look good from a distance, but they don't hold up so well when you examine them closely and they feel terrible on your feet. I'm kind of a sock guy. I like socks a lot, so the inferior printed socks did not really do it for me. That's when I started looking into embroidered socks. Again, you'd think it would be easy. In this case, the problem was that various sock places, while very helpful, would give me back proofs where my fish looked like crappy graphics from the most ancient of home video games back in the dark ages of the mid 1970's.

I tried out three different sock places, each time expecting that I had finally found the one that could make my socks, but being bitterly disappointed with the results each time. And then, I found EVERSOX. And they rocked it. Of course, preparing my fish image to be properly translated onto a sock took a bit of doing. I had to reduce Brad from the brilliant full color art Herb Apon drew down to a five color image. I wound up using Adobe Illustrator to do that.


Five color separation. White and black count as colors!

And then the final bit for today! I had a table in the artist's alley at Wizard World Portland, where I promoted the daylights out of the book. I was there from Friday, when they opened, to Sunday, when they closed. I gave out 300 hundred tote bags, 400 buttons, 250 book marks, 3 dozen pairs of socks, 50 tattoos and a whole bunch of Helm comics to get people familiar with my writing style. Also, the wonderful and talented Herb Apon joined me at my table on Saturday and Sunday to autograph copies of the Fish Wielder poster. We gave out about 200 posters!

No telling whether that fairly large investment in the Con and in the swag will pay off in the end, but it was nice to get to talk to people and see them get excited about the book. A few folks have begun following the Fish Wielder Facebook page and there was a big uptick in traffic on this website as well. There were also a lot of people who signed up for the Fish Wielder email list. The first email they are going to get will be the one telling them that the trailer is done and debuts on March 1st! March 1st! MARK YOUR CALENDARS!

OK, that's it for today. I hope I get the next entry up here in a more timely manner! Thanks for reading.






Monday, November 23, 2015

Monday, November 23rd, 2015: Fish Wielders of OryCon37!

At OryCon 37! My first table at a con!
Well! I just closed out my first experience running a table at a science fiction and fantasy convention. What an awesome event, and what fun and interesting people! I've done several signing events for my graphic novel at comicons before, but those were organized and run by Dark Horse comics, so I didn't really have to do anything but show up. This was very different. I was running a table in the "fan" section because, of course, Fish Wielder isn't actually out yet, so I didn't have any books to sign or sell. Instead, I did a promotional blitz. I gave out almost 200 buttons (mostly of Brad), tons of stickers and temporary tattoos, and dozens of Fish Wielder posters. I also gave out a bunch of copies of my graphic novel, The Helm, so that folks who couldn't see my book yet could get a taste of my writing style to see if they might be interested in the book when it comes out in August of 2016.

Overall, I'd have to say that the event felt pretty successful. Lots of folks seemed intrigued by the book, dozens of people gave me their emails for a Fish Wielder newsletter and I had a lot of fascinating conversations with warm and generous people. And a few delightfully odd ones! I also got to try out potential elevator pitches of the book, and I was given some excellent advice to help me do even better next time.

For those of you considering doing something like this in the future, here were some of my learnings:

1. Bring a big roll of painters' tape. You just never know what you might need to tape, but believe me, there will be things.

2. Bring a bowl of candy to give away! Lots of people stopped by to snag a snack and stayed to chat about the book.

3. At least at this kind of con, most people didn't want to have to lug posters around--so smaller, easier to carry swag might be better. It did help that I brought a big supply of rubber bands to keep the posters rolled.

4. Buttons seem to trump everything else (even free graphic novels).

5. Small cards--or better yet, book marks--with all the important details about release date, publisher, publisher website, my website, etc. would have been very helpful. Several people in the book selling business stopped by the table and gave me this bit of useful advice.

6. Everybody at the con seemed to be collecting ribbons to stick on their badges--so ribbons might have been good too.

7. Put out a pad of paper for people to write down their email addresses. I had intended to do that on my computer, but there was no power available. And make sure you have a pen right beside your pad, and a spare pen in case your first pen mysteriously vanishes.

I also applied a bunch of temporary tattoos at the table, so that there was an army of fish wielders walking the con. Here are a few of the brave folks who will be wearing Brad for the next week or two:


Monday, October 12, 2015

Monday, October 12th, 2015: YAY! Stickers!

Stickers, Buttons and Temporary Tattoos!
The New Fish Wielder Banner!
I got back to my office today, after a week of travel for work, to find that my test order of stickers for Fish Wielder had arrived! YAY! STICKERS! The stickers are of Brad, the talking Koi fish. I'm working with a place called StickerYou.com to print them. So far, I'm very happy with the results. I've already had a test run of tattoos made with the same design (also through StickerYou.com) and a test run of 1.5" buttons made with Thoral on them through a place called 24hourwristbands.com. All are looking pretty good so far--at least in my opinion. These tests are for promotional items that I'm intending to give away at book conventions and things in order to let people know that Fish Wielder is coming out next August and to get them excited so that they'll keep an eye out for the book as it gets closer to the publication date. I've never tried promoting something before it exists yet, so this is new to me. The owner of my publisher, Misty, of Fiery Seas, has been awesome about brain storming ideas with me, including things like "character cards" that will describe the central heroes and villains, and even a possible book trailer. Actually, one of my main "to dos" on my to do list for the week is to work on a script for the potential book trailer. In addition to the stickers, tattoos and buttons, I've also had a large format test poster run at Uprinting.com that I'm very happy with and a banner. The banner is for use at my first public appearance in support of the book. It looks gorgeous and I had it printed at a place called Vistaprint.com.

I'm going to share a booth with the Oregon Writer's Colony at OryCon 37, November 20-22nd in Portland, Oregon. This was set up by my sister-in-law, Rachelle, who is also a writer and works with the OWC. I am lucky to have a sister-in-law who pushes me to do things related to my book--like going to conventions and getting a publisher.

Actually, I'm starting to put together a small list of conventions and things I might be able to promote the book at. Here's what I've got so far:

OryCon
I'll have a table here from Nov 20th through 22nd , 2015


Newcon PDX (A convention for every flavor of nerd)
Still looking into whether or not I can do a panel or something--January 15th through January 17th, 2016.


Wizard World Comic Con Portland 2016
I'll probably just go to this. Not sure if there's a public appearance opportunity--February 19-20-21, 2016


2016 Northwest Publishing Conference
I've been invited to speak about the marketing plan and my relationship with my publisher on March 5th, 2016


Norwescon Seatac, WA
Again, not sure there's an appearance opportunity here, but it's from March 24-27th , 2016


Emerald City Comic Con (Seattle, WA)
Same again--this is a big one. Not sure if there's an appearance opportunity--April 7th through the 10th

One item I haven't found a good supplier for yet is T-shirts. I was working with a place called ooshirts.com for some Ts to promote my graphic novel The Helm. The ones they printed on white shirts worked out great, but I've been very unhappy with their work on dark and colored shirts. I ordered a couple of test prints of Fish Wielder T-shirts more than a month ago and they have yet to even send them. Meanwhile, dark shirts I've run for The Helm have been a disaster. I can't recommend Ooshirts unless you are working on white shirts, so I'm not even posting their link here.